Georges Duboeuf Viré-Clessé AOC, Mâconnais, Burgundy, France

Producer

Convinced of the quality of his Pouilly-Fuissé wines from the family estate, Georges got on his bicycle and went to meet great Michelin starred chefs such as Gaston Brazier, Paul Blanc, Paul Bocuse, Paul Lacombe, Jean and Pierre Troisgros or the Haeberlin brothers. His wines of character naturally find their place in these prestigious restaurants.

Ambitious and enterprising, he started a few years later, in the early fifties, two joint activities. First, the custom bottling which consists in bottling at the property the production of the wine growers, who were used to sell their wine in cask. To do this, Georges acquired a Citroën truck in which he adapted a small mobile bottling line. At the same time, he created a group of producers – L’Ecrin Mâconnais-Beaujolais – bringing together winemakers from all the appellations in the region.

All these years, meeting winegrowers and their terroirs, allowed Georges to become familiar with the greatest wines of the Beaujolais and Mâconnais regions, and naturally to envisage the next step in his life!

“An excellent wine is always a work of art. It is first and foremost the result of the terroir, then of the care given to the vines, the right choice of harvest date and of course the know-how and talent of the winemaker.”  Georges Duboeuf